OUR Story

Yorkshire born design collective,
inspired by the freedom of riding

Nestled in the tranquil Yorkshire Dales, surrounded by some of the world’s finest riding, we marry our intense passion for cycle culture and design with our mission to inspire positive change.

Our Purpose

Discover Freedom

VÉLOKIND was born out of the pure freedom of cycling and exists to connect and inspire fellow riders to discover freedom beyond the road.

Let the freedom and joy you feel on the bike inspire you to pursue your true purpose off it. Have courage to choose the road less travelled, live as your full self and discover true fulfilment - whatever that path may look like for you.

Our Passion

We RIDE. We print.

We’re an intensely passionate team and our home is small but perfectly formed workshop and print studio in Harrogate, Yorkshire.

It’s a beautiful landscape, full of wonderful people and it’s a huge source of inspiration for us – much like we imagine your home roads are for you too.

When not riding, we spend our days and nights crafting the finest quality off-bike apparel, inspired by our passion to connect and share this beautiful way of life with our fellow cyclists.

Our Values

Planet & People First

We believe in the power of kindness as an infectious force for change in what can feel like a hostile world. Kindness is our north star, guiding how we live and how we create.

We’re a proud member of 1% for the Planet and give a further 1% of sales to our charity partner, Cyclists Fighting Cancer.